March 5th, 2010
The Google Brain (but not what you think!)
by Jim Jeffers
I don’t know if I have just acquiesced to the idea that I am hopelessly internet interconnected or my profound case of information overload has become terminal, but more and more I’m okay with my Google Brain. I know there are videos, blogs, and articles about Google becoming a sentient artificial intelligence. This is not what I’m talking about. I’m taking about a low-fi cybernetic relationship between us and Google as stand-in for the internet as a whole and as an extension of our local, native, biological, or natural onboard memory storage system–our brains! Like eyeglasses for your memory, our Google Brains just help us remember. I have spent long hours fretting over this idea feeling somehow less smart having to resort to the internet to remember any number of minute facts, names, or places. But, now that I have friends with 3G iPhones, or access to free wireless hotspots almost anywhere, I am feeling like the time lag I associated with use of my Google Brain has sped-up to make it almost realistically practical to use it in conversation. On a resent visit from Kristen Spillane (kspill.com) we would be casually walking through the mall, a question would arise and seemingly out of the blue, she would answer it. Kristen is very smart, but much of the knowledge she forwarded was really obscure, and regurgitation of obscure facts is not intelligence. It was her iPhone working Google with digital (meaning fingers) acuity to pull information from her Google Brain to her local brain. Last night at Lowell Beer works a group of my colleagues and I were trying to pullout the bass-player for Spinal Tap’s real name, out popped an iPhone, and the race began, imdb.com was slow and my local brain was quieted slightly by the drawing of an elephant’s ass the waitress drew on the check (really!), and I pulled-out “Harry Shearer” just milliseconds before the iPhone. I beat the Google Brain this time, but there are numerous times throughout the day I access my Google Brain, and I am getting more comfortable with its use, and I think my acceptance has made my local brain more relaxed and work even better.